MKT 454 Marketing Strategy

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Course Details

  • Online | Asynchronous 
  • December 27, 2024 – January 10, 2025
  • 3 credits | $1,875
  • Last day to register: December 20, 2024
  • Prerequisites: BUS 341 or MKT 341 and BUS 342 or MKT 342.

Course Overview

This senior course for Marketing majors enables the student to apply what has been learned in other business courses to the analysis of a variety of Marketing Management problem identification-solution generation situations presented via real cases. Emphasis is on oral presentation and defense of evaluations made and solutions proposed. Some written case analysis is required.

Course Advantages

Develop a deeper understanding of marketing concepts through marketing strategy. This marketing strategy course can help you understand key marketing concepts like segmentation, targeting, and positioning while analyzing data to make informed decisions. You can learn how to use these concepts to create a marketing strategy that effectively reaches your target audience while enhancing your critical thinking skills. This course will equip you with the skills and knowledge to develop effective marketing campaigns that resonate with your target audience and drive business growth.

Additional Information

Faculty will contact all students after the Friday, December 20, registration deadline.

About the Instructor

Courtney Jansson

Adjunct Professor of Marketing
I am a marketing educator with a passion to teach and learn. In my career, I have worked for many different industries and sized companies. As a digital marketing enthusiast and futurist, I have studied and have worked in many aspects of business marketing, emerging with a strong focus on the effects of technology, social media, culture, and changing demographics on the industry. It is my goal to simplify and bring to life the subject area of marketing for my students, in addition to helping you successfully navigate this everchanging business environment throughout all areas of your higher education careers and beyond.

Questions? Contact Us

Registrar's Office

registrar@stonehill.edu
508-565-1315
Duffy Academic Center – 112

The Registrar's Office works to safeguard the accuracy, integrity, confidentiality and security of the student information system and of students' academic records; and to provide the accurate and timely dissemination of course and scheduling information.

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