MKT 446 Social Media Marketing
Course Details
- Online | Asynchronous
- December 19, 2024 – January 10, 2025
- 3 credits | $1,875
- Last day to register: December 20, 2024
- Prerequisites: BUS 206 or MKT 206 and BUS 340 or MKT 210
Course Overview
This course will explore how social media works, why social media matters, and how to develop a successful social media strategy. The course will discuss how businesses can integrate social media strategy into their existing marketing infrastructure, customize and deliver social media strategies through channels relevant to the customers, and create social media campaigns across several key social platforms. It will also examine important ethical issues using social media.
Course Advantages
This is a fast-paced course packed full of new concepts, techniques and ideas that will hopefully get you started on your journey into learning more about the real ins and outs of social media marketing. Students will be able to learn from one another in our classroom discussions, as we comment, question and answer in an effort to demystify social media marketing. Creativity, innovation and staying updated with current news are all key ingredients to experiencing success in this course.
Additional Information
This course will require the use of a simulation and digital textbook.
Faculty will contact all students after the Friday, December 20, registration deadline.
About the Instructor
Questions? Contact Us
The Registrar's Office works to safeguard the accuracy, integrity, confidentiality and security of the student information system and of students' academic records; and to provide the accurate and timely dissemination of course and scheduling information.