BUS 340-A Marketing Principles

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Course Details

  • Online, asynchronous
  • 5 weeks | May 28 to June 28, 2024
  • 3 credits | $1,875
  • Last day to register: May 21, 2024

Course Overview

Explores the role marketing plays within firms and within society. Describes fundamental principles and methods underlying the national and international system of providing goods and services for consumers and business users in the profit and nonprofit sectors. Studies the tasks and decisions facing marketing managers in planning, implementing, and controlling marketing programs, and the ethical implications of these decisions. Open to sophomore, junior and senior business majors and minors, entrepreneurship minors and arts administration majors. 

Course Advantages

There is a misunderstanding in the general public about marketing. You will learn what marketing really is and how it works. Even if you are not a marketing major, you will be able to apply the marketing principles to the branding of yourself like the well-known brands such as Nike and Starbucks Coffee.

Additional Information

Faculty will contact all students after the Tuesday, May 21, registration deadline.

About the Instructor

Eddie Rhee

Professor of Marketing, Marketing Program Director
I am a tenured Associate Professor of Marketing at the Leo J. Meehan School of Business. I went to a Jesuit college in Korea and worked at a bank as a foreign exchange dealer and marketer after graduation. I earned an MBA degree in marketing at the University of Iowa in 1995 and a PhD in marketing at the same school in 2002. I have taught Marketing Principles, Marketing Research, Healthcare Marketing, Business-to-Business Marketing, Retail Management, and Direct Marketing at Stonehill since 2008.

Questions? Contact Us

Registrar's Office

registrar@stonehill.edu
508-565-1315
Duffy Academic Center – 112

The Registrar's Office works to safeguard the accuracy, integrity, confidentiality and security of the student information system and of students' academic records; and to provide the accurate and timely dissemination of course and scheduling information.

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