MKT 623-A Strategic Event Planning & Management
Course Details
- This course will meet online on Mondays, 7–9:30 p.m.
- 6 weeks | May 20 to June 30, 2024
- 3 credits | $2,589
- Last day to register: May 21, 2024
Course Overview
Students will identify current and emerging career opportunities in the field of event management. They will learn relevant strategic, organizational communication theory as it relates to event planning and will gain significant practice in planning, designing and critiquing events through hands-on experience. Students will analyze ways in which organizations communicate their image and message through events and promotions, while considering key issues facing the event industry in today’s global society.
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