Strategic Marketing Graduate Certificate

The Strategic Marketing Graduate Certificate program provides a way for business professionals to gain valuable marketing knowledge and for current marketing professionals to refine and refresh their skills.

Finish in 9 to 12 months. Fully online and hybrid options available.

Program Type Graduate Certificate

Mode of Study Online, Hybrid

School Meehan School of Business

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Request Info Apply by May 1

15-Credit Graduate Certificate in Strategic Marketing

The Strategic Marketing Graduate Certificate Program allows students to strengthen their strategic and practical skills in key marketing areas including creativity and innovation, marketing management, marketing strategy and planning, digital marketing, and buyer behavior, among others. Coursework includes a combination of thought leadership, collaborative projects and hands-on simulations.

Through this certificate, students will:

Develop and improve their creative competencies when solving marketing problems
Develop skills in digital marketing including social media, email marketing, online advertising, website strategy and SEO
Understand the key elements of managing the marketing function and associated tactics within an organization
Understand the ways both consumer and business buyers make decisions and develop campaigns for successful outcomes
Use best practices to develop successful marketing strategies and plans

This program can be completed fully online or with a mix of in-person and online classes. Its flexible schedule is designed to meet the needs of working professionals.

Become a Skilled Strategic Marketer

The 15-credit Strategic Marketing Graduate Certificate includes five courses to ensure students broaden their understanding and strengthen their skills in key marketing areas such as creativity and innovation, marketing management, marketing strategy and planning, digital marketing, and buyer behavior.

MKT 501 Creativity in Marketing

This course is the introductory course to the Marketing Master’s Degree Program. It is designed to introduce students to the fundamentals of marketing in the context of a creative and innovative program design. Students will learn techniques for improving the flexibility and originality of their thinking and will explore approaches used by marketing practitioners to create and sustain organizational innovation.

MKT 503 Marketing Management

The marketing management course is designed to serve as an introduction to the theory and practice of marketing. Students will improve their ability to develop effective marketing strategies and assess market opportunities, as well as design strategy implementation programs. In addition, students will have the opportunity to communicate and defend their recommendations and build upon the recommendations of their peers.

MKT 505 Buyer Behavior

The buyer behavior course examines the consumer decision process and the effect on consumer decision-making of external environmental influences (culture, subculture, social class, reference groups, family, and personal influences) and of internal psychological influences (personality and lifestyle, learning, motives, perception, and beliefs and attitudes). Applications of psychological, sociological, anthropological, and economic theories and models to the understanding of buyer behavior and the development of a marketing strategy.

MKT 606 Marketing Strategy

The marketing strategy course is designed to allow students to understand and develop marketing strategies for a real-world business or organization. Through case studies and in-class discussion, students will analyze the opportunities and challenges of selecting effective and efficient platforms and promotional tools. Special emphasis will be put on the synergies and effectiveness of the marketing mix.

MKT 613 Digital Marketing

The digital marketing course explores several aspects of the new digital marketing environment, including topics such as digital marketing analytics, search engine optimization, and 3D Printing. It will provide a richer understanding of the foundations of the new digital marketing landscape and a new set of stories, concepts, and tools to help the students digitally create, distribute, promote, and price goods and services.

Strong Demand for Marketing Professionals

The American Marketing Association recently released a study reflecting a growing trend for hiring candidates grounded and skilled in fundamental marketing strategy. Many sources report that marketing candidates should be prepared to offer contributions in digital marketing, data-driven decision-making and innovation.

$157,620

Average Salary

According to the U.S. Bureau of Labor Statistics, the median annual wage for marketing managers was $157,620 in May 2023.

Job Growth Rate

According to the U.S. Bureau of Labor Statistics, the demand for marketing managers is expected to grow 8% from now to 2033, which is faster than average.

23%

Increase in Salary

According to a report by the National Center for Education Statistics (NCES), workers with a graduate certificate earn, on average, 23% more than those with only a bachelor’s degree.

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The Meehan School of Business

The Meehan School of Business empowers students to be adaptive, compassionate leaders in a rapidly evolving global economy. Inside this modern, state-of-the-art business building, marketing students take courses, collaborate and build strong relationships with other working professionals.

AACSB Accredited

Stonehill’s business program is accredited by AACSB International, placing us within an elite group of higher education institutions that make up less than 6% of business schools worldwide.

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Wall Street Journal 2025 Rankings Place Stonehill Among Best Colleges in U.S.

Stonehill College has been recognized again this year by The Wall Street Journal for the value it provides students, especially in the areas of career preparation and character development.
Money Ranks Stonehill Among Best U.S. Colleges in 2024

Money’s 2024 Best U.S. Colleges research shows Stonehill among top 10% nationwide.