AACSB Accredited
Stonehill’s business program is accredited by AACSB International, placing us within an elite group of higher education institutions that make up less than 6% of the world’s business schools.
Sport Management Major
The Sport Management major helps students develop a highly marketable skill set in a rapidly growing field. It is enhanced by our AACSB-accredited business program and a well-rounded liberal arts education, fostering career options in and out of the sports business.
Sport management program helps students make winning plays
Hands-on experiences and expert guidance in the classroom equip students with the skills and knowledge needed to thrive at every level of the rapidly growing business of sport.
Program Overview
The Sport Management degree program in Stonehill's Meehan School of Business affords students opportunities beyond professional franchises. In addition to alumni working for such organizations as the Kraft Group, the Boston Celtics and the New England Revolution, Stonehill prepares students for opportunities in related fields, such as media and public relations, esports/gaming and university athletics. Stonehill graduates have launched careers with such organizations as nearby NBCSports, FIFA, WNBA, DraftKings, Titleist-Footjoy and Reebok.
Recent Guest Speakers
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M. Chad De Luca, director of sponsorship sales at Twitch
Chad De Luca is an award-winning sports marketing veteran. He is the director of sponsorship sales for Twitch Properties at Amazon Advertising. He previously served as the head of gaming and esports at Publicis Media and also spent time with the New York Yankees, New Jersey Nets, Maine Red Claws and the NBA.
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Maddie Doran, fan relations account executive and Brie Hoggard '24, fan relations account executive for the Boston Bruins
Brie Hoggard '24 and Maddie Doran from the Boston Bruins shared valuable insights at our most recent speaker series event. As account executives, they discussed strategies for building client relationships and adapting to digital challenges in the sports industry. Their expertise provided a valuable perspective on the future of sport sales, and the practical networking and career planning advice they offered will benefit students as they embark on their professional journeys.
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Khalil Griffith, director of basketball operations at Boston University
Khalil Griffin enters his second season as the director of basketball operations and assistant coach at Boston University. He has conducted research on accessibility in youth sports programming, particularly in relation to socioeconomic status.
Super Bowl LIX, Experiential Learning Opportunity
A select group of Stonehill College students will have an incredible opportunity during Super Bowl LIX. They will work alongside GMR Marketing to staff the NFL House, the premier invite-only club where elite guests conduct business and mingle with NFL legends, celebrities, and executives. Students will be on-site daily, overseeing corporate parties, managing venue access, facilitating celebrity appearances, and handling guest relations. This hands-on experience will provide invaluable insights into event management and networking within the sports industry, making it a unique opportunity for aspiring sports professionals.
Sample Sport Management Courses
Sport Marketing
MKT 348
Sport marketing is course that examines the marketing of sports products and the marketing through sports, or how companies use sports platforms to brand and market their products. Content specific to sports includes fan behavior, sponsorship, leveraging, licensing, and endorsements. Marketing strategies will incorporate traditional segmentation, targeting, positioning, and marketing mix components.
The Economics of Sports
The course analyzes the industry of sports, particularly professional and big-time college sports, using and developing tools of economic analysis, mainly microeconomics. Topics include the salary structure of professional team sports and the effects of free agency; the factors affecting sports attendance; the value of sports programming to broadcasters and the effect of television revenue; issues in college sports like conference realignment, television contracts, and eligibility rules; the economic effects of professional sports franchises and stadia; and factors affecting competitive balance.
Sport Management Internship
The internship program is designed to enhance knowledge of the environment and constraints of a sport-related setting. It is geared to give the student an opportunity to apply concepts and skills acquired in the classroom.
Internship Opportunities
With its location near Boston—one of the country’s most successful sports cities— Stonehill provides its students with a vast array of internship opportunities in professional sports.
Stonehill students can intern with sports athletic departments as well. Students also can intern at major corporations seeking to market through sports now that sports sponsorships are becoming increasingly prevalent. Media opportunities are also available.
Previous students at Stonehill have interned with the following organizations:
Careers in Sport Management
A Growing Industry
The national projected growth in the sport management industry is high. From marketing and sales to operations, there are a number of potential career paths and opportunities available.
28,190
job postings in the northeast region
Over the past year, there have been 28,190 job postings in the Boston-Cambridge-Nashua, Massachusetts, New Hampshire region that require a degree.
11%
expected industry growth
According to Burning Glass Technologies, the field is expected to grow by 11% in the Boston area and by more than 12% nationwide.
Career and Internship Opportunities
Demand in the sport management industry is highest in the following metropolitan areas, with Boston-Cambridge-Nashua, MA-NH ranked 7th in the country.
- New York-Newark-Jersey City, NY-NJ-PA
- Los Angeles-Long Beach-Anaheim, CA
- Chicago-Naperville-Elgin, IL-IN-WI
- San Francisco-Oakland-Hayward, CA
- Dallas-Fort Worth-Arlington, TX
- Coaching
- Sport Agency
- Athletic Administration
- Events/Hospitality
- Public Relations
- Sports Analytics
- Sales
- Broadcasting
- Marketing
- Coordinator Intern – Spring Training Office
- Brand Ambassador Intern
- Sports Agency Internship
- Sports Marketing Intern
- Venue Management Intern
- Strategic Partnerships Intern
- Operations Intern
- Marketing Relations Assistant Intern
- Box Office & Ticketing Intern
- Game Day Baseball Operations Intern
- Agency Intern
- Baseball Outreach & Development Intern
- Guest Relations Intern
- Ticket Sales Representative
- Marketing Coordinator
- Account Executive
- Regional Coordinator
- Stadium Operations Assistant
- Sales & Membership Consultant
- New Business Associate
- Operations Associate
- Event Manager
- Communications Coordinator
Career Development Resources for Students
The Career Development team offers extensive assistance to students seeking employment, pursuing advanced studies or participating in postgraduate service opportunities. By completing internships and utilizing mentors, students are empowered to build lifelong career management skills.
Working for the Kraft Group as an event ambassador is a great match for my career interests. I have been able to interact with fans to make their experience great, as well as with current and former Patriots players for media coverage.
Recent Accolades
Organizations involved in assessing U.S. colleges and universities continually cite Stonehill as being among the best in the nation when it comes to value, outcomes and a commitment to making the world a better place. See full list of accolades.
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U.S. News Ranks Stonehill in the Top 5% Nationally
After assessing U.S. colleges and universities based on 17 measures of academic quality and graduate outcomes, U.S. News & World Report ranked Stonehill No. 73 in the Best Value category out of 1,500 colleges, while also moving up to No. 83 among National Liberal Arts Colleges.
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Wall Street Journal 2025 Rankings Place Stonehill Among Best Colleges in U.S.
Stonehill College has been recognized again this year by The Wall Street Journal for the value it provides students, especially in the areas of career preparation and character development.
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Money Ranks Stonehill Among Best U.S. Colleges in 2024
Money’s 2024 Best U.S. Colleges research shows Stonehill among top 10% nationwide.
Pair Your Degree With a Master's Degree in Business
The Skyhawk Accelerated Dual Degree allows Stonehill students to earn a bachelor's degree and master's degree in as little as four years. Eligible students receive early and expedited admission to their graduate program of interest and can begin working toward a master's degree in marketing or data analytics.
Related Stories
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More Than an Interest in Sports
Stonehill’s Sport Commerce & Culture program applies an interdisciplinary approach to examining the world of professional sports. The end game is a command of analytical and critical thinking skills that students can apply in a host of fields.
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Being Bad on Purpose to Become Good
Akira Motomura, professor and chair of the Economics Department at Stonehill College and nationally recognized expert discusses NFL teams tanking for a better draft pick.
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Careers in Professional Sports
Stonehill graduate, Zachary Soulier ’14, account executive with the Boston Celtics recently came to campus to provide an insider’s perspective on how to build a successful career in professional sports operations.
Common questions about a sports management major
If working in and around the world of sports appeals to you, then consider a major in sport management at Stonehill College. Learn more
The best part about the Stonehill’s Sport Management program is that it can take you where you want to go — whether that means majoring in sport management, creating an interdisciplinary minor with it, or continuing your studies with a master's degree. Learn more
If you major in sport management, what can you do with it? What type of jobs can you find and what kind of salaries do those jobs pay? Learn more
The short answer is a full-time student will finish their sport management degree in four years. Learn more about what you can expect during that time.
Learn more about tuition and other expenses associated with a sport management major.
Build a Playbook that Gives You Room to Run
Stonehill’s new sport management program offers students the skills, knowledge and opportunities to launch game-changing careers.
Contact Information
Michael J. Sale
Associate Professor of Business Administration, Management & Business Analytics Chair, Management Information Systems Program Director, Data Analytics Minor Program Director
Business