Master of Business Administration: Strategic Data Analytics Specialization

Stonehill's Master of Business Administration with a focus in strategic data analytics ensures business professionals gain the in-demand skills to analyze and extract data and use it to develop actionable strategies to ensure organizational success.

Fully online and hybrid options available.

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An MBA With a Focus in Strategic Data Analytics

Stonehill's Master of Business Administration (MBA) program allows aspiring business leaders to broaden their business knowledge and hone their skillset and apply them in ways beneficial to their organizations and society.

The strategic data analytics specialization prepares business professionals to analyze and extract data from a variety of sources and use it to develop actionable strategies that improve business results. Students will understand how organizations leverage analytics in a variety of environments and how to utilize data to inform their decision-making. 

Through this specialization, students will:

  • Develop tools and strategies for data analytics.
  • Develop skills in statistical analysis of both categorical and quantitative data using SAS.
  • Apply data analysis to their industry, including through visualization and digital storytelling.
  • Understand issues of security, privacy and ethics in data analytics.

All MBA students are required to take a set of core courses as well as the elective courses to complete their program. For the data analytics specialization, courses such as Data Mining and Visualization & Digital Storytelling ensure business leaders gain a strong understanding of data-driven decision-making and strategy.

Sample Courses

Data Mining

DAN 603
A hands-on data analytics course for structured data using SAS Enterprise Miner. Covers the skills that are required to assemble analysis flow diagrams using the rich tool set of SAS Enterprise Miner for both pattern discovery (segmentation, association, and sequence analyses) and predictive modeling (decision tree, regression, and neural network models). Course includes defining a SAS Enterprise Miner project and explore data graphically, modifying data for better analysis results, building, and understanding predictive models such as decision trees and regression models, comparing and explaining complex models, generating, and using score code, applying association and sequence discovery to transaction data. Upon completion, students will have a set of practical data analytics skills and know how to apply these skills in a variety of business environment and with many types of structured data.

Visualization & Digital Storytelling

DAN 605
A hands-on course emphasizing the importance of data visualization in understanding data. Designed for those who have never used data visualization software before, this course will utilize Microsoft Power BI to prepare students to create reports and dashboards at all levels of an organization. Students will learn exploratory and explanatory data analysis and learn how to ask the right questions about what is needed in a visualization. Students will assess how data and design work together and learn which visualization to use in various situations.

Security, Privacy & Ethics in Data Analytics

DAN 607
A survey and case study course emphasizing the importance of data privacy and security. We need to share data in organizations, but the more we share it, the more it becomes necessary to protect it. By the end of the course, students will understand the legal, social, and ethical ramifications of data security and privacy as well as the concepts behind data guardianship and custodianship and data permissions. Special attention will be given to industry-specific data privacy laws (HIPAA, FERPA, PCI DSS, etc.).

Leverage the Power of SAS

In this specialization, students will get extensive experience with products from SAS, a worldwide leader in analytics software. As the demand for professionals with data analytics skills and SAS experience grows, students will gain the in-demand skills employers seek.

219,000
JOB POSTINGS WITH SAS AS A DESIRED SKILL

In 2021, more than 219,000 job postings listed SAS as a desired skill, according to Emsi, an aggregator of labor market data.

8.5%
SALARY INCREASE

According to SAS, survey respondents say a base programming credential from SAS led to an average salary increase of 8.5%.

Earn an MPS, M.S. or Certificate in Data Analytics

For business professionals looking to expand their knowledge in the field of data analytics, Stonehill also offers a Master of Professional Studies, Master of Science in Marketing and a five-course professional certificate in data analytics. These programs focus on analyzing and extracting data and understanding how organizations utilize data to strengthen their decision-making. 

If a student completes the Data Analytics Graduate Certificate and wishes to pursue their master's degree, these courses can be applied toward the degree.

Upcoming Events

Contact Information

Graduate & Professional Studies Admission

gpsadmission@stonehill.edu
508-565-1600
Meehan – 101

Graduate & Professional Studies Admission assists students as they explore graduate and professional opportunities offered at Stonehill College. 

Kristin M. McGillicuddy

Kristin M. McGillicuddy

Professor of Practice in Graduate Marketing and Director, Graduate Business Administration Program Director
kmcgillicuddy@stonehill.edu
508-565-1147
Duffy 285
Graduate Studies

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