Why Major in Marketing?
If identifying and anticipating customers’ needs and wants, creating products to satisfy those desires, and then delivering those products through various techniques of pricing, distribution, and promotion sounds right for you, then consider a major in marketing at Stonehill.
Accredited by AACSB International and recognized as one of the top places in the country to study marketing by College Factual, the marketing major at Stonehill provides students with what they need to begin a career in marketing.
Meehan School of Business
Marketing majors attend the Meehan School of Business at Stonehill. The School provides the tools and teaching that allows students to recognize and seize opportunities in a rapidly evolving global economy. Opened in August 2019, the new state-of-the-art $35 million business school offers cutting edge technology and adaptive, modern classrooms and collaboration spaces. The Meehan School blends an undergraduate business education with a rigorous program in the liberal arts that emphasize experiential learning, leadership opportunities and creative thinking to sharpen more than a student’s business instincts.
Why Major in Marketing? Here’s Why.
Majoring in marketing opens doors.
The marketing major curriculum at Stonehill College provides the critical thinking and communication skills needed for today’s job market. With those skills as a base, marketing majors can go pretty much anywhere.
A marketing degree can open the way to a career at numerous specialized institutions, such as:
- Advertising agencies
- Marketing research firms
- Management consultants
- Service organizations
- Retailing, wholesaling and manufacturing companies
I met some amazing people at Stonehill and shared incredible adventures with them. These experiences helped build the courage it took to create my own company from nothing.
A Valuable Liberal Arts Foundation
Marketing students at Stonehill graduate not only with the skills necessary to succeed professionally but also with a valuable liberal arts foundation and a commitment to service inspired by our Congregation of Holy Cross founders.
In addition to completing required courses in Marketing Principles, Marketing Research, Consumer Behavior and Marketing Strategy, students also take three elective marketing courses in areas such as:
- Sales Management
- Advertising Management
- Business-to-Business Marketing
- Healthcare Marketing
- New Product Management
- Sport Marketing
- Digital Marketing and Entrepreneurial Strategies
- Social Media Marketing
- Global Marketing
- Select Graphic Design and Communication courses
Career Development Resources for Students
The Stonehill Career Development office offers extensive assistance to students in academic degree and career decisions and applying to graduate school as well as finding internships, mentors and postgraduate service opportunities.
Marketing-specific career resources
- Extensive on-campus recruiting program for internships and entry-level positions
- Various industry-specific career lunches including social media, digital marketing and public relations
- MMA (Marketing and Management Association) hosts speaker sessions and workshops
My degree provided me with the ability to concentrate on the areas of marketing that I was the most passionate about. Stonehill allowed me to be a true innovator.
Tailor Your Experience
The beauty of Stonehill’s low student-teacher ratio is that it allows for individualized attention in the classroom and opportunities to collaborate in the field. The Marketing Department offers students a range of internship, community-based learning and practicum opportunities.
Internship Opportunities
Places where Stonehill Marketing Department students have recently interned include:
- Associated Energy Developers
- Bare Tree Media (Product Marketing)
- Beth Israel Deaconess Medical Center
- Bloomingdale’s
- Boston Bruins
- Cape Cod Baseball League
- Converse
- Dana-Farber Cancer Institute (Marketing Communications)
- Dunkin’ Brands
- Goodspeed Musicals
- Goodwin Group PR
- Hill Holliday
- Kleinfeld Bridal
- KPMG
- The Kraft Group
- Lionbridge
- Massachusetts Eye and Ear Infirmary
- Massachusetts General Hospital
- MediaVest
- Medtronic
- MS Cure Fund
- New England Revolution (Marketing & Sales)
- Ocean Spray Cranberries
- Peabody Essex Museum (Public Relations)
- Pioneer Institute
- Pitney Bowes
- Prudential Financial Services
- Quench Design Studio
- Reebok International
- SONY Music
- Talbots, Inc.
- Teambonding
- W.B. Mason
- WCVB TV, Boston
Directed Study
Our flexible curriculum allows students to collaborate with trusted faculty members to develop a Directed Study for academic credit. Directed Study is a chance to complete an in-depth investigation closely guided by a faculty member who shares similar interests.
The Meehan School’s internship program is second to none, More often than not, these internships lead to full-time jobs. It’s a program that’s very, very successful.
Research Opportunities
As a major in marketing, you’ll have the opportunity to do undergraduate or independent research, if you choose.
Independent Research is an opportunity for students to expand on Stonehill’s curriculum. A student who wants to do his or her own self-directed research, with helpful guidance from a faculty member when needed, generally pursues an Independent Research project. Student-led and –designed, these projects earn academic credit, can last a semester or more, and often help students to define their post-graduate interests and future goals.
The Stonehill Undergraduate Research Experience (SURE) program is an opportunity for students who have completed their first year at Stonehill to perform significant, publishable full-time research under the guidance of and in collaboration with an experienced faculty researcher.
SURE projects help students define and solidify career choices and provide a competitive advantage when applying to graduate school. Many participants also go on to co-publish results in professional journals or present research conclusions at regional and national conferences.
Our programs are distinctive for the range of available opportunities, within and across disciplines, to complete in-depth inquiry in the social sciences, natural sciences and the humanities.
Additional Resources for Sport Management Majors
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Meehan Building
Meehan Building Opened in August 2019, the new state-of-the-art $35 million business school offers cutting edge technology and adaptive, modern classrooms and collaboration spaces.
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MacPhaidin Library
MacPhaidin Library provides informational resources that support the College's academic programs. Its goal is to provide faculty and students with the material and services needed for effective teaching, learning and research.
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The Boston Externship Program
The Boston Externship Program is a unique opportunity for students to explore possible careers and establish professional contacts with Stonehill alumni already working in the field. A one-week program offered every March, the Externship Program provides students ample opportunities to learn and research new industries they may not have previously considered.
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Silicon Valley Externship Program
The Silicon Valley Externship Program is designed to help rising seniors explore viable career options. Over the course of a week, students visit a dozen companies, including Google, Uber and SiriusDecisions, often meeting with Stonehill alumni who work there. They also have opportunities to meet employers and ask career development questions.
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New York Externship Program
The New York Externship Program is an intensive, week-long experience that focuses on career exploration. Each year, a small group of students travels to New York to meet with successful alumni in a range of professional settings.
