Are There Different Marketing Major Programs or Concentrations?
When it comes to choosing a program, the best part about the Marketing program at Stonehill College is that it can take you where you want to go — whether that means majoring in marketing, minoring in it, or even creating an interdisciplinary minor with it.
The marketing major will get you ready for a career in marketing. Over the course of your four years, you’ll develop the ability to analyze and respond to the opportunities and challenges facing marketing managers. By doing so, you’ll be able to effectively, efficiently and ethically serve and satisfy an organization’s customers — the heart of marketing.
In addition, Stonehill fosters critical thinking, free inquiry and the free interchange of ideas, so that when you graduate, you’ll be able to think, act and lead with courage toward the creation of a more just and compassionate world.
With the ability to customize your degree with an interdisciplinary minor or pair your degree with a master’s in integrated marketing communications or data analytics...where will your path take you?
The Marketing Major at Stonehill
Stonehill College’s Marketing program is recognized as one of the best by College Factual. Not only was it named the second best marketing program in the state for value, it was also named fourth highest paid graduates in the state.
Overall, Stonehill’s Marketing program was ranked in the Top 15% of ALL Marketing programs in the United States.
The marketing major at Stonehill is designed to provide the knowledge and experience students need to launch into a marketing career as well as the critical thinking skills they will need as they advance to more senior management positions.
The major requires the completion of 14 core courses and six additional marketing courses divided into three required and three elective classes.
Business majors are encouraged to participate in multiple internships. Students work a minimum of 12 hours per week for 14 weeks and earn 3 credits. Students submit a professional journal or portfolio and a research paper as part of their internship.
Interdisciplinary Studies Major
The Interdisciplinary Studies program is an option for students who seek to accomplish intellectual goals beyond an existing major. It requires an expression of creativity and self-motivation, and a foundation of intellectual commitment.
Interdisciplinary studies majors at Stonehill College prepare a program proposal with substantial intellectual content. Formulated with faculty advisors — one of whom will be designated as principal advisor — it must reflect the objectives of a liberal arts education.
Interdisciplinary Studies Minor
The interdisciplinary minor gives students the opportunity to explore, in some depth, a well-defined question or topic beyond the major. It provides students with maximum flexibility to propose a course of study, composed of classes and other academic experiences, as a path to conduct an interdisciplinary inquiry that may or may not be related to the major or disciplinary minor.
Students submit a proposal for an interdisciplinary minor that includes no less than four and no more than five academic units. Given the depth of study required, a student will only complete one interdisciplinary minor during their academic career at Stonehill.
Marketing Major Honors
Marketing majors can be honored in three ways at Stonehill.
American Marketing Association
Alpha Mu Alpha is the national marketing honorary for qualified undergraduate, graduate, and doctoral marketing students and marketing faculty.
Under the auspices of the AMA, a selected advisory committee of marketing educators designed the Alpha Mu Alpha recognition program to acknowledge outstanding scholastic achievement on a highly competitive basis. The eligibility requirements illustrate this objective.
Membership in Alpha Mu Alpha is granted to students in good standing that have a minimum overall GPA of 3.25. Initiation includes membership in the Honorary, a personalized certificate, Alpha Mu Alpha lapel pin and a red graduation cord.
Beta Gamma Sigma is the international honor society recognizing business excellence. Stonehill's chapter has earned highest honors status, which is the highest distinction possible for BGS chapters.
Stonehill’s campus-wide honor society, Lambda Epsilon Sigma, recognizes students from all areas of study. Students who have demonstrated a well-rounded thirst for knowledge are invited to apply.
Pair Your Marketing Degree with a Master’s Degree
Pair your marketing degree with a master’s in integrated marketing communications or data analytics. Our master’s programs provide you with the skills the market demands and partner well with a marketing major.
Integrated Marketing Communications (IMC) Master’s Degree
Stonehill’s Integrated Marketing Communications (IMC) Master’s Degree program combines the expertise of the College's marketing, communications and graphic design faculty to prepare students for marketing in the digital information age.
Along with direct skills in marketing and communications, the curriculum is intended to develop:
- strategic thinking and decision making,
- a deeper and nuanced understanding of organizational structure,
- and pertinent leadership skills to manage both projects and individuals.
As a Stonehill marketing major, you’ll be able to complete the integrated marketing communications master’s degree in one year by taking graduate courses alongside your undergraduate curriculum, saving you time and money.
By taking two 500-level courses during my senior year at Stonehill, I was able to get a feel for the IMC program without any extra tuition or commitment. These courses rounded out my undergraduate experience and solidified my decision to pursue a master’s degree and a full-time career simultaneously.
Data Analytics Master of Professional Studies Degree
The Data Analytics Master of Professional Studies Degree Program at Stonehill provides students with the in-demand skills and knowledge necessary to analyze data and extract actionable information from complex data sets.
Students not only earn a master’s degree in one year, but also earn an academic specialization and professional certification from the SAS Institute. In addition, its executive format fits seamlessly into students' busy professional life while fostering valuable networking and learning opportunities with classmates who are also charting their path to success in the field.
M.B.A. Partnership
Stonehill College has developed academic affiliations with colleges and universities that enable our students to augment the degree they earn at Stonehill with graduate and undergraduate degrees that further enhance their opportunities. Loyola University Maryland and Stonehill College have arranged for the preferred admission of qualified Stonehill students to the Emerging Leaders Master of Business Administration Program (M.B.A.).
Find your path at Stonehill
From major to master’s, the Marketing program at Stonehill College provides you with the options you need to get where you want to be.