The Marketing major at Stonehill helps develop the ability to analyze and respond to the opportunities and challenges facing marketing managers in order to effectively, efficiently and ethically serve and satisfy an organization’s customers.
At organizations that range from Oracle to Boston Children’s Hospital, graduates are empowered to thrive in a diverse array of industries.
Marketing is the business function that identifies and anticipates customers’ needs and wants, creates products to satisfy those desires, and then delivers those products through various techniques of pricing, distribution and promotion.
The marketing major in Stonehill's Meehan School of Business is designed to provide the knowledge and experience students need to launch into a marketing career as well as the critical thinking skills they will need as they advance to more senior management positions. A marketing degree can be applied in numerous specialized institutions, such as:
Marketing students at Stonehill graduate not only with the skills necessary to succeed professionally but also with a valuable liberal arts foundation and a commitment to service inspired by our Congregation of Holy Cross founders.
In addition to completing required courses in Marketing Principles, Marketing Research, Consumer Behavior and Marketing Strategy, students also take three elective marketing courses in areas such as:
I met some amazing people at Stonehill and shared incredible adventures with them. These experiences helped build the courage it took to create my own company from nothing.
Stonehill’s marketing graduates go on to work at a range of notable organizations. Continue exploring where Stonehill graduates work.
Organizations involved in assessing U.S. colleges and universities continually cite Stonehill as being among the best in the nation when it comes to value, outcomes and a commitment to making the world a better place. See full list of accolades.
After assessing U.S. colleges and universities based on 17 measures of academic quality and graduate outcomes, U.S. News & World Report ranked Stonehill No. 73 in the Best Value category out of 1,500 colleges, while also moving up to No. 83 among National Liberal Arts Colleges.
Stonehill College has been recognized again this year by The Wall Street Journal for the value it provides students, especially in the areas of career preparation and character development.
Money’s 2024 Best U.S. Colleges research shows Stonehill among top 10% nationwide.
The marketing program at Stonehill College has been recognized as one of the top places in the country to study marketing by College Factual.
Stonehill is ranked in the top 5 for marketing, being named the 2nd best marketing program in the state for value.
Stonehill is ranked in the top 5 for marketing, being named the 4th highest paid graduates in the state.
Stonehill College’s Marketing program was ranked #56 out of 415 schools nationwide. This puts the school’s program in the Top 15% of all Marketing programs in the United States.
If identifying and anticipating customers’ needs and wants, creating products to satisfy those desires, and then delivering those products through various techniques of pricing, distribution, and promotion sounds right for you, then consider a major in marketing at Stonehill. Learn more
The best part about the Marketing program at Stonehill College is that it can take you where you want to go — whether that means majoring in marketing, minoring in it, or even creating an interdisciplinary minor with it. Learn more
If you major in marketing, what can you do with it? What type of jobs can you find and what kind of salaries do those jobs pay? Learn more
The short answer is a full-time student will finish a Bachelor of Science in Business Administration in Marketing in four years. Learn more about what you can expect during that time.
Learn more about tuition and other expenses associated with a marketing major.
Stonehill graduate, Zachary Soulier ’14, account executive with the Boston Celtics recently came to campus to provide an insider’s perspective on how to build a successful career in professional sports operations.
On opening day of the Major League Baseball season, the Leo J. Meehan School of Business hosted Adam Grossman, Executive Vice President and Chief Marketing Officer of the Boston Red Sox.
