Healthcare Management Graduate Certificate

This course provides business students with a comprehensive understanding of healthcare management principles, focusing on the unique challenges and opportunities within the healthcare industry. Students will develop a detailed understanding of the structure, function, and culture of healthcare organizations and will explore key topics such as healthcare operations, financial management, policy and regulation, strategic planning, and innovation in healthcare delivery. The course emphasizes applying business principles to improve healthcare organizations' efficiency, quality, and patient outcomes. Topics associated with healthcare technology and health regulation will be explored, along with emerging issues in healthcare management and organizations. Through case studies, industry analysis, and real-world applications, students will develop the leadership, analytical, and decision-making skills necessary to navigate the complex and evolving healthcare landscape.

This course provides a comprehensive overview of public health administration, focusing on the intersection of business principles and public health management. Students will explore the structure and function of public health systems, policy development, healthcare financing, program planning, and population health management. The course emphasizes strategic leadership, financial stewardship, and operational efficiency in public health organizations. Key topics include healthcare policy and regulation, epidemiology, health equity, and crisis management. Students will apply administration principles in developing solutions to modern public health problems and will understand the role of government and other organizations in creating and implementing policies that impact the performance of the public health system.

This course introduces students to legal, ethical, and policy issues in public health and healthcare. Students will explore basic principles underlying the legal system, governmental regulation, the development of policies and legal rules, and how to interact ethically and effectively with the legal system as a public health practitioner. Topics include healthcare reform, regulatory compliance, risk management, patient rights, bioethics, and the role of government in healthcare decision-making. Students will examine the legal context of the relationship between the individual and the community and understand public health regulation in the context of a market-driven system. The course emphasizes the application of business and legal principles to navigate complex ethical dilemmas, ensure regulatory compliance, and develop strategies for effective healthcare leadership.

This course provides an in-depth exploration of marketing principles and strategies tailored to the healthcare industry. Students will examine the unique challenges and opportunities in healthcare marketing, including consumer behavior, branding, digital marketing, patient engagement, and regulatory considerations. The course covers key topics such as market segmentation, strategic communications, healthcare service promotion, competitive positioning, data-driven decision-making, customer-centric approaches, and the role of technology in shaping healthcare marketing strategies. Emphasis is placed on ethical marketing practices, compliance with healthcare regulations, and the impact of public perception on healthcare organizations. Students will connect marketing principles to innovation, operations, and strategy in the healthcare industry to ensure overall healthcare business success in their roles as managers and leaders.

This course provides an in-depth examination of economic and financial management principles as they apply to the healthcare industry. Students will explore the unique financial structures of healthcare organizations, economic theories shaping healthcare markets, and the impact of policy decisions on healthcare costs and access. Key topics include supply and demand, labor issues, healthcare spending, reimbursement models, financial management, cost-benefit analysis, risk assessment, the role of government and private entities in healthcare financing, and techniques for economic evaluation in healthcare. Students will gain an understanding of basic financial management principles, capital planning and financing, financial statements, and budgeting in healthcare organizations and will use these functions for decision-making. Through case studies, data analysis, and financial modeling, students will develop the analytical and decision-making skills needed to navigate the complexities of healthcare economics and finance as effective managers and leaders.