Entrepreneurship Graduate Certificate

This course is designed to introduce to students various marketing aspects of entrepreneurship such as idea generation, problem validation, market research, marketing strategy development and financial forecasting. Students will develop a marketing plan for a venture idea of their choosing and apply online marketing strategies to help market that idea. The course focuses on understanding customer needs, target selection, positioning, and data analytics. Through case studies and project work, students learn to develop a feasible marketing plan, and leverage digital technology to market their new venture.

This course explores the intersection of law and finance in the entrepreneurial environment, focusing on the legal and financial challenges faced by startups and emerging businesses. Students will gain an understanding of the legal principles that govern business formation, contracts, intellectual property, regulatory compliance, and dispute resolution, as well as how to structure financing options for entrepreneurial ventures. The course covers various sources of capital, including venture capital, angel investing, crowdfunding, and debt financing, and provides insights into financial modeling, valuation, and risk management. Through case studies, simulations, and real-world applications, students will develop the skills needed to navigate the complex legal and financial landscapes that entrepreneurs require to succeed in the business world.

This course focuses on developing the leadership and management skills necessary for success in entrepreneurial ventures. Students will explore how entrepreneurs lead and manage their businesses through the phases of startup, growth, and scaling, with a focus on creating value, building strong teams, and driving innovation. The course emphasizes practical strategies for navigating the challenges faced by entrepreneurs, such as resource constraints, risk management, and market competition. Students will learn how to effectively lead teams, make strategic decisions, and foster a culture of innovation within their organizations. The course covers key aspects of entrepreneurial management, including operational efficiency, financial oversight, and growth strategies, equipping students with the tools to lead successfully in both small businesses and high-growth startups.

This course explores the strategic design, innovation, and development of business models in both established organizations and startups. Students learn to create, evaluate, and refine business models that can drive growth, profitability, and sustainability. Through a combination of frameworks, case studies, and practical applications, the course will cover key topics such as value proposition design, customer segmentation, revenue models, and the integration of technology in business model innovation. Emphasizing both traditional and emerging business models, the course will provide students with tools to adapt and thrive in rapidly changing business environments. By the end of the course, students will have a comprehensive understanding of how to innovate and adapt business models to meet evolving market demands, enhance organizational performance, and capture new opportunities.

This course examines the unique challenges and strategic decisions involved in managing a business beyond the startup phase and through various stages of growth. Focusing on the complexities and challenges of managing growth, students will explore key areas such as operational efficiency, organizational structure, leadership, financial management, marketing strategies, and strategic decision-making in expanding businesses. Students will learn how to address the unique challenges that arise during the growth phase, including maintaining company culture, managing resources, overcoming operational hurdles, and navigating market competition. The course emphasizes an experiential approach to growth management and equips students to lead and manage organizations effectively through periods of expansion while maintaining agility, innovation, and profitability.