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A survey and case study course emphasizing the importance of data privacy and security. We need to share data in organizations, but the more we share it, the more it becomes necessary to protect it. By the end of the course, students will understand the legal, social, and ethical ramifications of data security and privacy as well as the concepts behind data guardianship and custodianship and data permissions. Special attention will be given to industry-specific data privacy laws (HIPAA, FERPA, PCI DSS, etc.).

This course runs online on Tuesdays 7–9:30 p.m.

A special topics course which will explore current major trends in the data analytics landscape. Topics may include natural language processing, fraud prevention, social media analysis, the role of analytics in financial management, artificial intelligence, or unstructured data analysis.

This course runs online and on campus on Tuesdays from 4–6:30 p.m.

This course focuses on several important areas impacting the dynamic nature of internet marketing by addressing the role of mobile marketing, social marketing and local marketing in today’s environment, the integration of e-commerce into the marketing activities, and the major problems and opportunities that e-commerce activities pose for the marketing manager.

This course runs online and on campus on Mondays from 4–6:30 p.m.

Students will identify current and emerging career opportunities in the field of event management. They will learn relevant strategic, organizational communication theory as it relates to event planning and will gain significant practice in planning, designing and critiquing events through hands-on experience. Students will analyze ways in which organizations communicate their image and message through events and promotions, while considering key issues facing the event industry in today’s global society.

This course runs online and on campus on Tuesdays 7–9:30 p.m.

This course will cover marketing principles and theories in a sports context as well as topics specific to sports marketing and analytics. These include sports agency, licensing, sports events, college sports, leveraging, fan behavior, underdogs and athletic endorsements. Students will use a simulation to experientially understand how to segment, target and position sports products with an appropriate marketing mix using data and evidence to determine strategic and tactical moves.

This is a great course for athletes, coaches, data analysts, sport marketing majors and anyone interested in the global sports industry as it continues to expand and transform.

This course introduces students to legal, ethical, and policy issues in public health and healthcare. Students will explore basic principles underlying the legal system, governmental regulation, the development of policies and legal rules, and how to interact ethically and effectively with the legal system as a public health practitioner. Topics include healthcare reform, regulatory compliance, risk management, patient rights, bioethics, and the role of government in healthcare decision-making. Students will examine the legal context of the relationship between the individual and the community and understand public health regulation in the context of a market-driven system. The course emphasizes the application of business and legal principles to navigate complex ethical dilemmas, ensure regulatory compliance, and develop strategies for effective healthcare leadership.

This course runs online and on campus on Wednesdays from 4–6:30 p.m.

The course provides a comprehensive overview of the major legal considerations involving international business transactions and operations. Students will explore key topics such as international trade law, contract law, dispute resolution, intellectual property rights, and regulatory compliance. The course also covers the role of international organizations such as the WTO, UN, and regional trade agreements in shaping global business regulations. Emphasis will be placed on legal risk management, ethical considerations, and the impact of geopolitical factors on multinational enterprises. Students will engage in in-depth case analyses and develop a discussion paper on the legal and/or ethical implications of a specific international convention, business practice, or topic involving multinational corporations operating in the contemporary international legal environment.

This course runs online and on campus Tuesdays from 4–6:30 p.m.

Introduces the key concepts of data analytics and data science as applied to solving data-centered business problems in many industries. Emphasizes principles and methods covering the process from envisioning the problem to applying data science techniques to deploying the results to improve a business and help make decisions. Topics include an introduction to data-analytic thinking; application of data science solutions to business problems; very high-level data mining techniques, an intro to the SAS software suite, and achieving and sustaining competitive advantage with data science. Students will read and analyze data analytics case studies in various industries.

This course runs online and on campus on Tuesdays from 4–6:30 p.m.

A hands-on data analytics course for structured data using the Python programming language. Covers the skills that are required to explore and prepare data prior to analysis, create several types of predictive models and perform data clustering. It also covers skills that are required for model assessment and implementation. Models covered include decision trees, regressions, neural networks, K-means, market basket analysis, and others. Upon completion, students will have a set of practical data analytics skills and know how to apply these skills in a variety of business environments and with many types of structured data. 

This course runs online and on campus on Tuesdays from 7–9:30 p.m.

This course examines the crucial business practices of management and planning with an emphasis on strategy and ethical leadership. Students will be equipped with the knowledge and skills to develop and implement effective strategies within the context of managerial, competitive, global, and ethical challenges. By analyzing and practicing core concepts and models in the field of strategic management, students will develop an understanding of their own leadership styles and capabilities, enabling them to motivate their teams and achieve long-term competitive advantage and sustainable success for their organizations. Additional topics include change management, organizational structure, strategic planning and analysis, and communication and decision-making skills.

This course runs on campus on Mondays from 7–9:30 p.m. and online on Tuesdays from 7–9:30 p.m.

This course explores the strategic design, innovation, and development of business models in both established organizations and startups. Students learn to create, evaluate, and refine business models that can drive growth, profitability, and sustainability. Through a combination of frameworks, case studies, and practical applications, the course will cover key topics such as value proposition design, customer segmentation, revenue models, and the integration of technology in business model innovation. Emphasizing both traditional and emerging business models, the course will provide students with tools to adapt and thrive in rapidly changing business environments. By the end of the course, students will have a comprehensive understanding of how to innovate and adapt business models to meet evolving market demands, enhance organizational performance, and capture new opportunities.

This course runs online on Thursdays from 4–6:30 p.m.

This course explores the financial systems, policies, and strategies that govern international markets. Students will gain a working knowledge of the practical applications that integrate theory, methods, and practice of international finance through a focus on controlling exchange rate risk and approaches to financing multinational corporations, capital flows, international financial environments, types of institutions and instruments, foreign exchange operations, and the role of global financial institutions. Students will be able to explain the effects of global financial crises, the role of multinational corporations, and emerging market economies. They will learn to understand and apply the major aspects of investment decision-making performed by managers of multinational corporations.

This course runs online on Thursdays from 7–9:30 p.m.

This course provides an in-depth exploration of marketing principles and strategies tailored to the healthcare industry. Students will examine the unique challenges and opportunities in healthcare marketing, including consumer behavior, branding, digital marketing, patient engagement, and regulatory considerations. The course covers key topics such as market segmentation, strategic communications, healthcare service promotion, competitive positioning, data-driven decision-making, customer-centric approaches, and the role of technology in shaping healthcare marketing strategies. Emphasis is placed on ethical marketing practices, compliance with healthcare regulations, and the impact of public perception on healthcare organizations. Students will connect marketing principles to innovation, operations, and strategy in the healthcare industry to ensure overall healthcare business success in their roles as managers and leaders.

This course runs online on Mondays from 4–6:30 p.m.

This course is the introductory course to the master's degree program. It is designed to introduce students to the fundamentals of marketing in the context of a creative and innovate program design. Students will learn techniques for improving the flexibility and originality of their thinking and will explore approaches used by practitioners in marketing to create and sustain organizational innovation.

This course runs online and on campus on Mondays from 4–6:30 p.m.

This course is designed to serve as an introduction to the theory and practice of marketing. Students will improve their ability to develop effective marketing strategies and assess market opportunities, as well as design strategy implementation programs. In addition, students will have the opportunity to communicate and defend their recommendations and build upon the recommendations of their peers.

This course runs online and on campus on Mondays from 7–9:30 p.m.

This course explores several aspects of the new digital marketing environment including topics such as digital marketing analytics, search engine optimization, social media marketing, and 3D Printing. It will provide richer understanding of the foundations of the new digital marketing landscape and a new set of stories, concepts, and tools to help the students digitally create, distribute, promote, and price goods and services.

This course runs online and on campus on Tuesdays from 4–6:30 p.m.

An intermediate statistics course focusing on techniques used in data analytics. Introduces key statistical methods for applying data analytics. Introduces statistical thinking - starting with an question and using data and software tools to form a reasonable conclusion. Covers statistical analysis of both categorical and quantitative data. Most analysis will be performed using SAS software. Topics include statistical distributions, probability density functions, model accuracy analysis, bootstrapping, and sampling techniques.

This course runs online and on campus on Tuesdays from 7–9:30 p.m.

Practical survey course covering database and data warehouse fundamentals. Emphasizes SQL (simple and complex queries), the Extract-Transformation-Load (ETL) process, relational versus non-relational databases (and why relational databases can be a problem for analysis), an exploration of different database systems (Oracle, Microsoft SQL Server, etc.), data warehousing concepts, normalization/de-normalization, and cloud data warehousing. Course provides practical skills for database querying and allows provides a foundational knowledge of database concepts so that students can work better with the database administration staff.

This course runs online and on campus on Tuesdays from 4–6:30 p.m.

This course develops skills for current or emerging leaders in any field with an emphasis on leading teams, developing and implementing a strategic vision, and communicating effectively with multiple stakeholders. Students will explore the critical role of leadership in shaping organizational success and navigating the complexities of contemporary business environments. Leadership theories, styles, and strategies will be explored, with an emphasis on their practical application in managing teams and organizations. The course combines theoretical frameworks utilizing practical, real-world case studies and experiential learning to develop students' leadership skills, strategic thinking, and ability to drive organizational performance in a dynamic business environment.

This course runs on campus on Wednesdays from 4–6:30 p.m. and online on Mondays from 7–9:30 p.m.

The course explores the development and management of human resources in international, multinational, global, and transnational firms. It explores the complexity, challenges, and choices managers encounter and their strategies to effectively develop and manage their international workforce in culturally and geographically diverse environments. The course examines key topics such as global talent management, international labor laws, diversity and inclusion, expatriate management, and conflict resolution in an international business context. The course emphasizes the role of effective communication in managing a global workforce, fostering collaboration across cultures, and navigating the complexities of international HR policies.

This course runs online on Thursdays from 7–9:30 p.m.

This course provides an in-depth examination of economic and financial management principles as they apply to the healthcare industry. Students will explore the unique financial structures of healthcare organizations, economic theories shaping healthcare markets, and the impact of policy decisions on healthcare costs and access. Key topics include supply and demand, labor issues, healthcare spending, reimbursement models, financial management, cost-benefit analysis, risk assessment, the role of government and private entities in healthcare financing, and techniques for economic evaluation in healthcare. Students will gain an understanding of basic financial management principles, capital planning and financing, financial statements, and budgeting in healthcare organizations and will use these functions for decision-making. Through case studies, data analysis, and financial modeling, students will develop the analytical and decision-making skills needed to navigate the complexities of healthcare economics and finance as effective managers and leaders.

This course runs online on Thursdays from 7–9:30 p.m.

This course is designed to introduce students to the fundamentals of marketing in the context of a creative and innovative program design. Students will learn techniques for improving the flexibility and originality of their thinking and will explore approaches used by marketing practitioners to create and sustain organizational innovation.

This course will run at Stonehill on Cape Cod at the Riverview School in Sandwich on Tuesdays from 6–9 p.m.

This course examines the consumer decision process and the effect on consumer decision making of external environmental influences (culture, sub-culture, social class, reference groups, family, and personal influences) and of internal psychological influences (personality and lifestyle, learning, motives, perception, and beliefs and attitudes). Applications of psychological, sociological, anthropological, and economic theories and models to the understanding of buyer behavior and the development of a marketing strategy.

This course runs online and on campus on Mondays from 7–9:30 p.m.

This course is designed to allow students to understand and develop marketing strategies for a real-world business or organization. Through case studies and in-class discussion, students will analyze the opportunities and challenges of selecting effective and efficient platforms and promotional tools. Special emphasis will be put on the synergies and effectiveness of the marketing mix.

This course runs online and on campus on Thursdays from 7–9:30 p.m.

This course explores several aspects of the new digital marketing environment including topics such as digital marketing analytics, search engine optimization, social media marketing, and 3D Printing. It will provide richer understanding of the foundations of the new digital marketing landscape and a new set of stories, concepts, and tools to help the students digitally create, distribute, promote, and price goods and services.

This course runs online and on campus on Wednesdays from 7–9:30 p.m.

This course is designed to help the students understand how marketing has changed due to the rise of social media and changes in various underlying contextual factors such as dramatically increased speed of information dissemination across consumers and brands. The emphasis of this course is on understanding consumers' social interactions, examining the various social media channels available to marketers, learning how to build social marketing strategies, and practicing how to track their effectiveness.

This course runs online and on campus on Mondays from 4–6:30 p.m.