The Marketing program at Stonehill can help you develop an understanding of the opportunities and risks facing marketing managers and help you develop an ability to analyze and respond to these challenges in order to effectively, efficiently and ethically serve and satisfy an organization's customers.
Marketing is the business function that identifies and anticipates customers' needs and wants, creates products to satisfy those desires, and then delivers those products through various techniques of pricing, distribution and promotion.
The marketing curriculum is designed to provide the knowledge and experience you need to launch into a marketing career as well as critical thinking skills you will need as you advance to more senior management positions. Your marketing degree can be applied in numerous specialized institutions, such as:
- Advertising agencies
- Marketing research firms
- Management consultants
- Service organizations
- Retailing, wholesaling and manufacturing companies
Not Just Skills, but Knowledge
As with all our Business Administration degrees, marketing majors at Stonehill graduate not only with the skills necessary to succeed professionally but also with a valuable liberal arts foundation and a commitment to service inspired by our Congregation of Holy Cross founders.
In addition to completing required courses in Marketing Principles, Marketing Research, Consumer Behavior, and Marketing Strategy, students also take three elective marketing courses in areas such as Sales Management, Advertising Management, Retail Management, E-commerce, and New Product Management, among others, including select Visual Arts and Communication courses.
To review Marketing program requirements and course offerings, please visit our course catalog (Hill Book).
Geoffrey P. Lantos
Office: Stanger 311